TL;DR
Key Takeaways
- Develop growth strategies for YouTube creators, focusing on audience development, content optimization, and business generation.
- Analyze channel performance data and provide actionable recommendations.
- Foster strong relationships with creators and guide them on best practices for YouTube business generation.
- Collaborate with cross-functional teams to deliver workshops and resources for creators.
About the Role
As a Strategic Partner Manager on the Content Partnerships team at YouTube, you'll have a unique opportunity to create long-lasting relationships with your portfolio of partners, and to apply and hone business skills in an entrepreneurial environment. You're comfortable working on complex content agreements with partners, as well as working cross-functionally with colleagues across multiple disciplines, to ensure our partners are positioned for success on YouTube and to provide the best possible experience for our users.
Responsibilities
- Develop growth strategies for a portfolio of YouTube creators, focusing on audience development, content optimization, and maximizing business generation opportunities.
- Analyze channel performance data to identify growth opportunities and provide actionable recommendations, leveraging YouTube analytics effectively.
- Foster strong relationships with creators, maintaining open communication to understand their goals and challenges.
- Guide creators on best practices for YouTube business generation, including ad business and alternative business generation products (channel memberships, super chat/stickers, shopping, etc).
- Collaborate with cross-functional teams to design and deliver workshops, webinars, and resources that address creator needs.