Public Relations and Communications Assistant Apprentice (24-month fixed term contract)

About the Apprenticeship

This is a 24-month fixed-term contract for a Public Relations and Communications Assistant Apprentice, based in one of Amazon's corporate offices. You will be embedded in a team responsible for shaping how Amazon communicates with the media, policymakers, stakeholders, and the public. This is a hands-on role where you will contribute to real campaigns, create content, and build relationships while working towards a nationally recognised qualification.

What You'll Do

• Scan the news, political, and regulatory landscape and flag relevant coverage, policy developments, and industry stories.
• Draft media summaries, update stakeholder briefings, or prepare talking points.
• Support live campaigns by drafting press materials, creating social content, coordinating with journalists, or preparing briefing packs.
• Develop content for integrated campaigns across earned, owned, and social channels.
• Research audiences and stakeholders, and analyse coverage impact using monitoring tools.
• Work on apprenticeship modules and build a portfolio of evidence on study days.

What You'll Learn

Over the programme, you will develop skills in:

• Building, protecting, and maintaining reputation for brands, organisations, and individuals.
• Media relations, including understanding the media landscape and building relationships with journalists.
• Public affairs awareness, understanding the political and regulatory landscape.
• Campaign planning and delivery across various channels.
• Narrative and messaging development, translating complex topics into compelling content.
• Stakeholder engagement.
• Research and analysis, including media monitoring and campaign impact measurement.
• Professional ethics, applying codes of practice, legislation, and regulation.

You will work towards the Level 4 Public Relations and Communications Assistant Apprenticeship, aligned with the Public Relations and Communications Association (PRCA) criteria for Individual Membership. Your apprenticeship will include classroom/virtual-based training, on-the-job training, online learning, and mentoring.

Entry Requirements

• Be 18 years or over before the start date (September 2027).
• Have the right to live and work in England at the point of enrolment (June 2027).
• Have lived in the UK or in the European Economic Area (EEA) for the last 3 years prior to the start date.
• Not be registered to study on a UK government funded course ending August 2027 or later.
• Be prepared to travel for external/mandatory training.
• 5 GCSEs at grade 4-9 (A-C) or above (or equivalent) including Maths and English.
• 2 A Levels (or equivalent) including a minimum of grade B in an English subject and grade C or above in one other subject.
• You must NOT already have a qualification in a similar subject at the same or higher level than this apprenticeship.

Preferred Qualifications

• A genuine interest in current affairs, politics, media, and how stories are told.
• Excellent written and verbal communication skills.
• Curiosity about the world and a tendency to form your own opinions.
• A creative mindset and an eye for detail.
• Comfortable building relationships and working collaboratively.
• Familiarity with social media platforms and digital content.
• A proactive, organised approach.
• Evidence of communicating or organising something (e.g., running a newsletter, managing social media, writing, debating, or coordinating an event).

Important Notes

• This is a 24-month fixed-term contract.
• You may be required to travel to a training centre, which may differ from your primary work base. Candidates should be prepared for occasional travel.
• Previous qualifications will be reviewed for funding eligibility and offers are subject to funding approval.
• If you have received educational qualifications outside of the UK, you will need a Statement of Comparability from UK ENIC.