Multi-Channel Marketer Apprenticeship - Level 3 - Content Marketing - London/Salford

Join the BBC as an apprentice to kick-start your career in a job you'll love. The BBC is committed to your skills and talent development. You’ll learn on-the-job, developing your knowledge and skills in an area that interests you, whilst working towards your apprenticeship qualification with one of our learning providers.

Why Join This Scheme?

The BBC’s reach spans TV, radio, online, and beyond, and our marketing teams make sure every audience knows where to find the stories they love. As a Multi-Channel Marketer apprentice, you’ll learn how to plan, create, and deliver campaigns across digital, social, and traditional platforms, helping us connect with millions of people every day. This is for you if you are passionate about content, proactive and eager to learn about marketing.

Why Join the Team?

The Content Marketing team at the BBC is responsible for marketing some of the UK's best-loved content brands, including Traitors, Strictly, Race Across the World, Glastonbury, World Cup, Wimbledon, The Apprentice, Line of Duty, and Radio 1 through to Radio 6 Music. The team helps audiences discover relevant content on iPlayer and Sounds.

You’ll learn how the team plans campaigns across different media channels, how different channels require different creative formats, and how campaigns need to be coordinated and legally compliant. You’ll also learn how data is used to research audiences, review competitors, and measure success.

Your Key Responsibilities and Impact

As a Multi-Channel Marketer apprentice, you will:

• Work with a BBC team to develop and deliver campaigns relevant to that team.
• Contribute to the creation of content that helps audiences engage with the BBC.
• Potentially analyse performance data to see what’s working, and help improve future campaigns.
• Support the team with scheduling and campaigns, ensuring they are kept on track.
• Learn tools, techniques, and strategies that contribute to world-class marketing.

You’ll study for your industry-recognised apprenticeship qualification, learning both on and off the job. You’ll spend at least one day a week studying for a Level 3 Multi-Channel Marketer apprenticeship with our learning provider, using its virtual delivery platform.

Your Skills and Eligibility

We’re interested in your passion for working at the BBC and your enthusiasm for delivering world-class content and operational excellence. We look for potential and offer you the opportunity to apply your transferable strengths and experience.

We encourage you to apply if you have:

• Motivation: Passion and curiosity about the BBC’s content and a drive to build a career in media marketing.
• Creativity: Fresh ideas and eagerness to bring new perspectives to marketing.
• Collaboration: Ability to work well with others to reach a common goal.
• Organisation: A sharp eye for detail and the organisation needed to keep campaigns on track.
• Adaptability: Ability to adapt to changing circumstances and working in uncertain situations.

This scheme is aimed at non-graduates. If you have a degree, we recommend applying for other roles on the BBC careers site or looking at other apprenticeship schemes.

Eligibility Criteria

To be eligible for an apprenticeship at the BBC, you must:

• Be 18 years old or over by the time the apprenticeship begins in September 2027.
• Have lived in the UK continuously for the last 3 years prior to the start of the apprenticeship.
• Be legally eligible to work full-time in the UK for the entire duration of the apprenticeship.
• Not currently be enrolled in another apprenticeship programme.

To apply for this scheme, you must also:

• Not already hold a qualification in Marketing at the same or a higher level than this apprenticeship (e.g., a Marketing degree or a qualification at or above Level 3).

For candidates under 19 at the start of the apprenticeship: You must have achieved maths and English GCSE at Grade 4/C or above (or equivalent) by the end of the apprenticeship. If you haven't achieved these by the start, you'll need to achieve Functional Skills Level 2 before the end-point assessment.

Ready to Apply?

Create a candidate profile and answer a few questions – no CV or cover letter needed. If you're eligible, you’ll be guided through the next steps. You’ll need to live within a commutable distance of the role's location.

This is a fixed-term apprenticeship for the duration of the scheme. Upon completion, you can apply for suitable vacancies at the BBC or elsewhere. You’ll be supported with career development, employability training, and networking opportunities.

Disabled applicants who meet the minimum criteria will normally be progressed to the next stage of the recruitment process under the Disability Confident Scheme.