Digital and Social Media Intern at Porsche Retail Group (PRG)

This is a 12-month Placement Year position for a candidate currently studying an Undergraduate degree, seeking a placement for their third year. The role will commence in August 2027.

Responsibilities

• Work with the Group Digital and Social Media Manager to develop and implement digital and social media strategies to increase brand awareness and customer engagement.
• Create original, exciting, and engaging social media content across all platforms and channels, including participating in Centre photoshoots.
• Attend and contribute to regular Marketing Meetings, assisting in the planning of Centre and group-wide events.
• Continuously update and monitor Centre and group websites accurately and in a timely manner, including publishing events and news, updating team member information, correcting opening hours, and refreshing imagery.
• Stay informed about the latest social media trends and digital technologies, discussing these with management.
• Monitor and respond to customer feedback, comments, direct messages, social media posts, and Centre reviews promptly and accurately.
• Track, report, and analyse website analytics, social media growth/engagement statistics, marketing campaigns, and car enquiries to measure ROI.

Minimum Qualifications

• Currently undertaking a Business or Marketing related degree.
• Proficient in MS Office, Adobe Photoshop, and image/videography packages, with a strong interest in photography and videography.
• Knowledge of current digital and social media marketing trends and best practices.
• Proficient grammar and writing skills, with the ability to create engaging content.
• Understanding of how different social media channels function and the ability to optimise content accordingly.

Preferred Qualifications

• Pro-active attitude with the ability to identify opportunities, challenges, and propose solutions.
• Ability to prioritise and manage multiple tasks and projects simultaneously.
• Capacity to work independently with initiative, and collaboratively with colleagues.
• Marketing and communications savvy with a willingness to learn and develop.
• Comfortable with data analysis and report preparation.

Benefits

• Highly Competitive salary.
• Fixed hours: Monday to Friday, 9:00 am to 5:30 pm.
• 27 days holiday, plus bank holidays.
• Preferential rates on various products and services, including high street brands, restaurants, gyms, and Porsche products.
• Life Assurance.
• DC Pension Scheme.
• Employee Assistance Programme for support and advice.
• Dedicated mental health champions.
• Opportunity to visit the Porsche Experience Centre in Silverstone and drive the full Porsche vehicle range.