Content Creator Apprenticeship - Level 3 - TV Social Team - Birmingham

About the Apprenticeship

Join the BBC as an apprentice to kick-start your career in a job you'll love. This programme is designed to equip you with the skills to create engaging, impactful content across a range of platforms. You’ll learn how to plan and develop creative ideas, research target audiences, and produce audio, visual and written content suitable for different channels.

This hands-on, immersive programme combines practical workshops, interactive sessions, assignments and collaborative group projects. You’ll gain experience in creating, recording and editing video and audio content, while developing your planning, presentation and pitching skills. The scheme also provides a foundation in photography and imaging, social media and search engine optimisation (SEO), and website creation, giving you a broad understanding of modern digital content production.

About the Team

The TV social team run promotional social media campaigns for some of the BBC’s biggest shows like The Traitors, Gladiators and Line of Duty. Their goal is to engage younger audiences and encourage them to watch programmes on BBC iPlayer by making a range of content including editing video clips, filming on location, creating image carousels, and working with influencers and online creators.

Your Key Responsibilities and Impact

As a Content Creator apprentice, you will:

• Play a part in creating trusted, high-quality content for BBC audiences.
• Grow your storytelling skills through hands-on experience researching, writing, producing and editing content on a range of subjects.
• Develop your digital content skills by monitoring audience trends and creating content for social media platforms, including selecting and editing clips from programmes for use on social media platforms.
• Spot opportunities for digital content, including short clips, behind-the-scenes moments, interviews and talent‑led extras.
• Learn from experienced professionals, collaborate with expert teams and develop your career at the world's largest public service broadcaster.

You’ll study for your industry-recognised apprenticeship qualification, learning both on and off the job. This means that as well as learning on your placement at the BBC, you’ll also attend learning blocks with our learning provider, working towards an industry recognised apprenticeship qualification - Level 3 Content Creator. Learning blocks will be a mixture of in-person and virtual delivery, including attending instructor-led workshops, tutorial sessions, presentations and group work.

Your Skills and Eligibility

We’re interested in your passion for working at the BBC and your enthusiasm for delivering world-class content and operational excellence. We’re not focused on your qualifications; instead, we look for potential and offer you the opportunity to apply your transferable strengths and experience to work in different ways.

If you can bring some of these skills and experiences, along with transferable strengths, we’d love to hear from you:

• Fresh, creative ideas for engaging and reaching new audiences.
• A genuine consumer of content who follows what is happening across platforms like TikTok, YouTube and Instagram.
• Adaptable and versatile, able to switch between serious, issue‑based content and fun, high-energy entertainment.
• A collaborative team player who is organised, motivated, adaptable and thrives in a fast-paced environment.
• Passionate about your own self-development, showing the discipline and commitment required to complete the apprenticeship.

This scheme is aimed at non-graduates. No prior learning is required to apply.

Eligibility Criteria:

• Be 18 years old or over by the time the apprenticeship begins in September 2027.
• Have lived in the UK continuously for the last three years prior to the start of the apprenticeship.
• Be legally eligible to work full-time in the UK for the entire duration of the apprenticeship.
• Not currently be enrolled in another apprenticeship programme.
• For candidates under 19 years at 8th September 2027: Must have achieved Maths and English GCSE at Grade 4/C or above (or equivalent). If not achieved by the start, Functional Skills Level 2 will be required before the end-point assessment.

Application and Next Steps

To apply, simply click ‘Apply Now’. You’ll create a candidate profile and answer a few questions - no CV or cover letter needed.

If you're eligible, you’ll be guided through the next steps. You’ll need to live within a commutable distance of Birmingham.

Relocation financial support is available for this role, subject to meeting financial eligibility criteria.

This is a fixed-term apprenticeship for 15 months. Once completed, you will be able to apply for suitable vacancies at the BBC or elsewhere. You’ll be supported with career development, employability training, and networking opportunities.